Joode. Socks that are easy on the eyes and easy on your feet.
Joode was born when Melbournian Sarah Willmott couldn’t find the socks she was after. All she wanted was beautiful and comfortable socks that made her smile without being too in your face.
Simple, right? Nope!
So as an owner of two successful businesses and a self-confessed sock connoisseur, Sarah decided to do it herself. And during a global pandemic no less. Hey, why not?
Joode was born.
Without the socks, Joode would be nothing! Sarah really wanted to manufacture locally but the samples just didn’t meet their standards. After an exhaustive quality check of samples made internationally, they decided on an ethical manufacturer in Turkey.
The socks are made from 86% premium combed cotton, 12% polyamide and 2% elastane. What does that even mean? That combo means they’re comfortable in hot and cold weather and will retain their shape longer than cheaper socks.