Everything has its base. For us, it’s our homes. For cars, it’s the garage. For indoor plants, it’s their pots. See. It all has a base.
But what about those everyday essentials you need for life on the go? You know. Your phone, keys, laptop, a change of clothes for the gym. What is their base?
Well, that’s the question Belinda Alexander sought to answer with the creation of base supply.
After finding herself constantly packing (and repacking) for days out and weekends away, Belinda decided she needed to create a base for her basics. So, along with her amazing team, she developed the first collection of base bags.
Made from perforated jersey backed with soft neoprene, they were simple, practical and perfect to grab, fill and go. Stylish yet understated and able to withstand daily use. Each suited a different need and made the perfect home away from home for your stuff.
Simplifying life while adding style. That’s what base does.